The setting of the
film ‘The Hallow’ is at a newly bought home in a secluded area in Ireland
within some woods. Within horror this is a good setting as it is closed off and
hostile which brings a spooky effect to the movie as darkness falls, and wander
what is out there.
As well in another
film, ‘The Conjuring’, the setting is again based in a place which is made to
seem cut off and secluded from society, this empowers the feeling of
helplessness and loneliness as they’re stuck there. The idea of an isolated
house in the middle of no dark woods with no other surroundings in popular
within horror due to the effects it can portray and add to the film. 
The clothing of the
family is very typical and normal or very stereotypical of what adults and a
baby would wear, by seeing them and typically normal gives a sense of innocence
for the family.
With the third print screen it shows a still of mother,
father and child together, happy and cuddling, seemingly excited for what is to
come for them. By adding this scene in the trailer and showing the happiness
and love in the family it makes us fall into a false sense of happiness as we
feel connected towards them and attached.
With the other film,
it is seemingly more dated due to it being based on a true story about some
people and a family. Yet even with it being dated the film still represents the
family involved as a normal loving stereotypical family in which you wouldn’t
want harm to, due to the feeling of innocence. Shown in the print screen to the
left we can see the children in the family who’re affected. We find out some of
the doings before we meet the family this aids with people sympathising as we
see they are a young yet large family. A key aspect of the print screen as well
is the two girls in the bottom right
holding each other, this shows they are scared and worried of what could happen
thus again making people sympathise and become connected again with the family.
The lighting within
the trailer is used to be naturalistic to keep the feeling of secludedness and
the idea that they’re deep in the countryside alive giving it the realistic edge
to it. The first couple of print screens are outside in daylight where no extra
lighting is needed. Where as in the fifth and sixth print screens, the film has
turned to night where
the lights within the house are used but not all to keep the dark feeling to
what is seen as a large house or mansion. The sixth print screen is of outside
the house at night they’ve again tried to keep the natural lighting such as the
white light from the moon and the lit up windows from inside the house which
light the whole scene. This gives the look that it is very secluded that the
moon light has a large effect on seeing and also gives a spooky feel.